"Good" market segments should be homogeneous (similar) within, heterogeneous (different) between, substantial, and operational.
Answer the following statement true (T) or false (F)
True
"Good" market segments meet the following criteria: homogeneous (similar) within; heterogeneous (different) between; substantial; and operational.
You might also like to view...
Computer inventory systems are often programmed to produce a cycle count notice in which of the following case?
A. When the item has been misplaced in the stockroom B. When quality problems have been discovered with the item C. When the record shows a near maximum balance on hand D. When the record shows positive balance but a backorder was written E. When the item has become obsolete
Seelos and Mair developed a model of _______ that leaders use to improve organizational capacity.
A. environmental analysis B. continuous improvement C. research and development D. human resource management
Yolanda has significant experience in high school theater, and she brings the confidence gained there to her speeches in her communication class. After her first classroom speech, her communication professor tells her she needs to work on her gestures. What may Yolanda be doing that worked in theatrical performances but doesn’t work as well in a presentation?
a. She is forgetting that gestures are appropriate in acting but not in presentations. b. Her gestures may be inappropriately broad for the smaller room. c. She may be scripting her gestures and making them appear forced and unnatural. d. She may be receiving bad advice from friends who watch her rehearse.
As unwritten workplace rules are understood, they do not necessarily need to be followed
Indicate whether the statement is true or false