List the four key marketing strategies that can be employed to reshape demand
What will be an ideal response?
Use price and nonmonetary costs to manage demand, change product elements, modify the place and time of delivery, and promotion and education
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What the customer expects from a service is called the primary service package
Indicate whether the statement is true or false
Developers will usually look for ________ to build lifestyle centers.
A. interstate interchanges B. middle-class neighborhoods C. inner city locations D. higher-income neighborhoods E. small towns
Big data is a collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools.
Answer the following statement true (T) or false (F)
Acme Global is careful to keep salaries competitive. The human resources departments checks what other organizations are paying and also considers how long an employee has been working for the organization when determining pay levels. Acme Global always pays more than minimum wage and is careful to make sure that wages are fair. It appears Acme Global is reaching the ________ level of corporate social responsibility.
A. legal B. ethical C. benevolent D. social