________ marketing is more suited for uniform products, such as grapefruit or steel
A) Niche
B) Undifferentiated
C) One-to-one
D) Trigger-based
E) Local
B
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Information asymmetry may cause problems because management's behavior
A) may be to enhance the owners' financial interests at the expense of their self-interests. B) will always follow classic agency law. C) may not always be in the best interests of the owners (shareholders). D) as agents will always be in the best interests of the owners (shareholders).
Answer the following statements true (T) or false (F)
1.Many managers feel too secure to stir up conflict among their subordinates. 2.Conflict can be extremely beneficial to the workplace. 3.Issues that are worth conflict connect people with a sense of purpose beyond self-interest. 4.Until the 1940s, the role of the manager was to eliminate conflict in the workplace, usually by punishing the perceived initiators.
Geographic segmentation is based on the fact that distinctive features of an area influence the
types of services or products in the market there. Indicate whether the statement is true or false
As discussed in the text, Caesars Entertainment has found that customers who fall into the zone of ________ spend considerably more money and provide a substantially greater return on customer investment than others.
A. retention B. indifference C. affection D. defection E. competition