List the major objectives of events and experiences as promotion tools
What will be an ideal response?
The major objectives of events and experiences as promotion tools are:
1. To identify with a particular target market or lifestyle
2. To increase salience of company or product name
3. To create or reinforce perceptions of key brand image associations
4. To enhance corporate image
5. To create experiences and evoke feelings
6. To express commitment to the community or on social issues
7. To entertain key clients or reward key employees
8. To permit merchandising or promotional opportunities
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Terrorism contributes to
A. religious and political stability. B. the warning signals on global values clashes. C. an increase in business opportunities. D. an unstable environment that is detrimental to business.
Many of your business messages will be sent digitally
Indicate whether the statement is true or false
The companies that lead change most effectively establish a sense of
A. competition. B. cooperation. C. empathy. D. complacency. E. urgency.
To compute the amount of tax withheld from an employee's pay, employers can use a ________ table.
What will be an ideal response?