Without wholesalers and other intermediaries,
A. most products would be much less expensive because fewer companies would be handling the product.
B. products would be cheaper because the functions of intermediaries would be eliminated.
C. products would likely be more expensive due to the use of less efficient channel members.
D. products would never be able to make it to the ultimate consumer at any price without passing through intermediaries.
E. many products would be more expensive because retailers would expect more profit.
Answer: C
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