Answer the following statement(s) true (T) or false (F)
1. Customer segmentation refers to a firm grouping its customers within its customer database.
2. It makes little sense to segment customers on the basis of profitability.
3. A company may discover that it has (in the past) made significant efforts to retain unprofitable customers.
4. Customer profitability can change over time.
5. CRM systems can be viewed as substitutes for customer relationship initiatives.
1. True
2. False
3. True
4. True
5. True
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A. customer experience B. internal customer audit C. internal marketing D. customer relationship management E. relationship marketing
________ or smart tag technology helps companies locate a product's exact position within its supply chain
A) RFID B) PRM C) VMS D) BCODE E) 3PL
Investigative reports deliver data for specific situations and so are nonrecurring
Indicate whether the statement is true or false
A divestiture is an order to a company to cease, or divest itself of, its anticompetitive conduct
a. True b. False Indicate whether the statement is true or false