Which of the following statements about local advertising is most likely true?
A. Local advertising refers to advertising done by stores like PetSmart and Target.
B. Ninety percent of the money advertisers spend each year is spent on local advertising.
C. Retail advertising is always local.
D. Local advertising is critical because most consumer sales are made or lost locally.
E. There are only two categories of local advertisers.
Answer: D
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A protean career is one that remains constant despite the changes in a person's interests, abilities, and values and in the work environment.
Answer the following statement true (T) or false (F)
A living organism represents stored energy in the form of chemical compounds. When an organism dies, what happens to this stored energy?
A. All energy immediately leaves, and that is one manifestation that the organism is dead. B. All molecules immediately degrade into basic elements. C. All chemicals immediately lose their high-energy bonds. D. The chemical compounds remain exactly intact and ready to start up again unless digested by a consumer or decay organism. E. The chemical compounds in cells lose their organization over time because there is no longer an input of energy to maintain the organized state.
The numerator of the rate of return on common shareholders' equity
a. is the amount of earnings assignable to common shareholders' equity after subtracting all amounts required to compensate other providers of financing for the use of their funds. b. subtracts from net income any earnings allocable to preferred stock equity, usually the dividends on preferred stock declared during the period. c. does not subtract the dividends on common stock because such dividends represent distributions to common shareholders of a portion of the returns generated for them during the period. d. all of the above e. none of the above
Which of the following reports would most likely be written using an informal writing style?
A) A thesis submitted by a PhD student B) A research report about economic trends written by a consultant for her client C) A summary report written to your supervisor about a conference you attended D) A business proposal written to secure a contract with a governmental agency