Abraham Maslow sought to explain why people are driven by particular needs at particular times. Describe Maslow's hierarchy of needs. How does Maslow's theory help marketers?
What will be an ideal response?
Maslow's hierarchy of needs in order of importance are physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Maslow's theory helps marketers understand how various products fit into the plans, goals, and lives of consumers.
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When equipment is purchased, an expense account is debited for the amount of the purchase
Indicate whether the statement is true or false
Other comprehensive income for a reporting period include(s)
a. changes in the fair value of marketable equity securities available for sale. b. changes in the fair value of derivatives used as cash flow hedges. c. gains and losses related to retirement plans not yet recognized in measuring retirement benefits expense. d. all of the above e. none of the above
Creditor claims are divided into classes and the highest class must be satisfied in full before going to the next category
a. True b. False Indicate whether the statement is true or false
Which of the following are prohibited under Title VII of the 1964 Civil Rights Act?
a. Seniority systems. b. Affirmative action programs. c. Disparate impact. d. All of these.