Guitar Hero uses The Beatles in their commercials. The advertisers of Guitar Hero are anticipating that having this band promote the game will entice the audience to use which peripheral tactic?

A. authority
B. commitment
C. guilt
D. contrast effects


A. authority

Communication & Mass Media

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Communication in which you reveal something about yourself is called

A) gossip. B) self-disclosure. C) nurturing talk. D) successful discourse.

Communication & Mass Media

What are some areas that need to be invested in for a social media budget?

A. tools B. people and consulting fees C. tools and people D. tools, people, consulting fees, and research

Communication & Mass Media

Theories reflect our assumptions about patterns of behavior of individuals, media institutions, and society

a. True b. False

Communication & Mass Media

Through reasoning, a person's interpretation of the evidence becomes unclear and the logic of the argument is not revealed.

Answer the following statement true (T) or false (F)

Communication & Mass Media