Rakesh, a manager at Fieldston Brothers Department Store, needs to purchase a new secure display case for the jewelry department. He wants one that is high in quality and security, yet low in price. After evaluating the options, he chooses a case that is neither the highest quality available nor the lowest in price available, but has a good combination of attributes. In this case, Rakesh's choice best illustrates
A) the garbage can model.
B) satisficing.
C) optimizing.
D) the coalition model.
E) bounded rationality.
C) optimizing.
Explanation: Optimizing is achieving the best possible balance among several goals. Rakesh balanced goals of high quality, security, and low price.
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