Looking at marketing as a set of managerial activities means focusing on
A. macro-marketing.
B. for-profit marketing.
C. nonprofit marketing.
D. personalized marketing.
E. micro-marketing.
Answer: E
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Under U.S. commercial policy, which clause permits the modification of a trade liberalization agreement on a temporary basis if serious injury occurs to domestic producers as a result of the agreement?
a. adjustment assistance clause b. escape clause c. most-favored-nation clause d. reciprocal-trade clause
Which statement is not a policy included in Thomas Friedman's Golden Straitjacket, the policies that a country should follow for itself if it "opts for prosperity"?
A. Restricting imports B. Privatizing state-owned industries and utilities C. Getting rid of quotas and domestic monopolies D. Opening industries, stock, and bond markets to direct foreign ownership and investment E. All of the answers are correct. F. None of the answers are correct.
Foundations, Inc. produces and sells cosmetic products. Currently, the company is operating at 70% of its capacity. The sales price of its product is $30 per unit, and it incurs a full cost of $25 to produce each unit. Its yearly fixed manufacturing overhead amounts to $20,000. The company has received a one-time order for supplying 5,000 units at $26 per unit. This order can be executed within the excess production capacity and will not involve any additional fixed costs. To make this decision, the management of Foundations should use ________.
A) absorption costing as the decision is long-term in nature B) variable costing as the decision is short-term in nature C) absorption costing as the decision is short-term in nature D) variable costing as the decision is long-term in nature
IBM manager Celia Moore coordinates IBMs long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do
In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program most strongly suggests that IBM has which of the following? A) an environmental concept B) a financial bottom line C) a marketing code of ethics D) a consumerist orientation E) a policy of corporate social responsibility