Recency planning focuses on
A. frequency rather than reach.
B. a four-week planning period for reach.
C. more targeting to gain exposure to reach as many potential consumers as possible.
D. short interval reach at maximum frequency levels.
E. continuous scheduling over a one week period.
Answer: E
You might also like to view...
Which of the following is not a criticism of pension accounting and reporting?
A. Some argue that operating income is misstated due to the deduction of pension expense. B. Management has the discretion with respect to choosing the expected rate of return on plan assets. C. Some argue that service cost should be the only component of pension expense. D. Net income immediately includes fund asset gains and losses, as well as projected benefit obligation actuarial gains and losses.
________ retailers primarily offer mechanical or human efforts, rather than merchandise to consumers.
A. Benefit B. Specialty C. Services D. Personal E. Private
Paisley is always broadening and acquiring new skills. She uses these skills to help people generate ideas and share knowledge. Paisley’s process is ______.
a. challenging b. development strategies c. expanding d. exposing
The significance of personal relationships has created a system in which Mexicans are obligated to give preference to relatives and friends when hiring, contracting, procuring, and sharing business opportunities. This is referred to as the ________ system.
A. Manana B. Quid pro quo C. Compadre D. Gringo E. Nepotism