Market segmentation involves aggregating prospective buyers into groups that ________ and will respond similarly to a marketing action.
A. have similar shopping styles
B. will become stakeholders of the organization
C. will become loyal customers
D. have common needs
E. respond similarly to marketing messages
Answer: D
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An expenditure for which of the following items would be considered a revenue expenditure?
a. Plant assets b. Ordinary repair c. Addition d. Betterment
Deceptive pricing involves
A. charging different customers different prices for the same product. B. adding hidden taxes to products that are imported or exported. C. two or more companies colluding to set a product's price. D. selling exports to another country at an unreasonably low price. E. intentionally misleading customers with price promotions.
Based on Nan's conduct, Odel reasonably believes that Poppy has the authority to act on Nan's behalf even though Poppy does not have the actual authority to do so. In this circumstance, Poppy has
A. apparent authority. B. express authority. C. implied authority. D. no authority.
An example of an injunction is a court order directing someone to stop doing something. This is a part of:
a. nominal damages that courts may award b. exemplary damages that courts may award c. compensatory damages that courts may award d. equitable remedies that courts may use e. none of the other choices