The first step in enacting a direct marketing strategy is to _____
a. define one's business
b. select media
c. generate customers
d. arrange order fulfillment
a
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The amount of money a borrower receives from the lender is called discount rate
Indicate whether the statement is true or false
Bernes Kennel uses tenant-days as its measure of activity; an animal housed in the kennel for one day is counted as one tenant-day. During October, the kennel budgeted for 2,700 tenant-days, but its actual level of activity was 2,720 tenant-days. The kennel has provided the following data concerning the formulas to be used in its budgeting: Fixed element per monthVariable element per tenant-dayRevenue - $30.80 Wages and salaries$3,300 $6.10Food and supplies 600 10.10Facility expenses 8,800 3.60Administrative expenses 7,600 0.10Total expenses$20,300 $19.90?The activity variance for wages and salaries in October would be closest to:
A. $298 U B. $122 U C. $122 F D. $298 F
Use this information for questions that refer to the Yummy Ice Cream case. Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year.Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice
cream scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle.The Yummy Fudge-on-a-Stick promotion plan relies on A. noise in the communication process. B. pushing. C. integrated marketing communications. D. direct-response promotion. E. pulling.
A balanced mutual fund is aimed at investors who want
A) steady income to live on. B) moderate growth in capital. C) moderate stability in their investments. D) all of the above. E) none of the above.