A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)
A. global brand.
B. multinational brand.
C. transnational brand.
D. meganational brand.
E. international brand.
Answer: A
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Which of the following is a consistently desirable characteristic in a transfer pricing system?
a. system is very complex to be the most fair to the buying and selling units b. effect on subunit performance measures is not easily determined c. system should reflect organizational goals d. transfer price remains constant for a period of at least two years
When selling to a buying group, a salesperson should arrive at the location before the group arrives because:
A. he or she can speak with the decision makers individually before the presentation begins. B. he or she can greet the group as a whole when the members enter the room. C. he or she can establish a shared space where everyone is in charge of the meeting. D. he or she can set up and check equipment and become familiar with the surroundings. E. he or she can take a note of the seating preferences of the buyers.
Weston, Inc., produces widgets. To manufacture a new type of widget, it took 23 iterations before the process reached a steady state of 13 hr. If Weston has a 97% learning rate, use the logarithmic approach to calculate the time it took to manufacture the first widget.
A. 15.40 hr B. 13.28 hr C. 12.23 hr D. 14.92 hr
The Environmental Study (Scenario)You have just been challenged by your supervisor to study and report your findings on approaches that organizations use when dealing with the environment and when pursuing the goal of going green. Your boss tells you to study the four major approaches, differentiate among them, and report to him in a week.What approach deals with an organization responding to the environment because of the preferences of its customers?
A. stakeholder approach B. market approach C. legal approach D. activist approach