All the activities that communicate the value of a product and persuade customers to buy it is referred to as
A. positioning.
B. advertising.
C. salesmanship.
D. promotion.
E. marketing.
Answer: D
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When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is:
A) incentive marketing B) target market advertising C) cooperative advertising D) specialty advertising
Clara, a receptionist, goes to work despite being sick to earn extra pay for not taking any sick leave. The extra pay she’ll receive is called:
a. sick leave rebate. b. benefit pay. c. well pay. d. sick-leave pay.
A company receives $200, of which $8 is for sales tax and $12 is for excise tax. The journal entry to record the sale is:
A) Cash 180Sales 180 B) Excise Tax Expense 12Sales Tax Expense 8Cash 180Sales 200 C) Sales 200Cash 200 D) Cash 200Sales Tax Payable 8Excise Tax Payable 12Sales 180
Which of the following would NOT be considered a requirement in IDEO’s brainstorming?
a. Stay focused on the topic. b. Encourage wild ideas. c. Hold back judgement. d. Eliminate ideas that would not work.