What is the role of a manufacturer's sales branch in the three-level business distribution channel
structure?
A) providing installation services and training staff of customers in operation of sold
products
B) providing consulting services to assist in the sales of industrial products
C) collecting components from many manufacturers and resell them to business customers
D) facilitating sales through an indexed catalog of products
D
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Secured creditors do not need to perfect their interests to be protected under the UCC.
Answer the following statement true (T) or false (F)
Starlight Company has inventory of 8 units at a cost of $200 each on October 1. On October 2, it purchased 20 units at $205 each. 11 units are sold on October 4. Using the LIFO perpetual inventory method, what is the value of inventory after the October 4 sale?
A. $3,485. B. $3,472. C. $3,461. D. $3,500. E. $3,445.
At Great Bear Nature Tours, the owners are careful to treat both guests and employees very well. In fact, most employees feel that they are treated like privileged guests at work. This is an example of:
a. green marketing. b. social marketing. c. nonprofit marketing. d. internal marketing.
One difficulty associated with using advertising as part of a marketer's IMC efforts is
A. it is hard to break through the clutter of other messages targeted for the same audience. B. it is considered old-fashioned by many younger consumers. C. it is more expensive than personal selling. D. it works only when communicating to the most uninformed consumers. E. government regulations have significantly decreased allowable advertising frequencies.