What are the key service characteristics a company must consider when designing marketing programs? Briefly describe each characteristic
What will be an ideal response?
A company must consider four special service characteristics when designing marketing programs: intangibility, inseparability, variability, and perishability.
Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Service inseparability means that services cannot be separated from their providers, whether the providers are people or machines.
Service variability means that the quality of services depends on who provides them as well as when, where, and how they are provided.
Service perishability means that services cannot be stored for later sale or use.
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Regional trade agreements have been growing
A. to compensate for slow progress at the WTO's Doha Round. B. largely influenced by the U.S. and EU. C. at the behest of the WTO. D. because it is natural for neighbors to made trade agreements.
A limited partner in a limited liability partnership (LLP) is _____.
A. responsible for the general management of the business B. liable for only the amount invested in the partnership C. responsible for negligence, irresponsibility, or similar acts committed by any other partner D. liable to pay tax on the general partner's share of partnership income E. personally liable for the partnership debts
A liquidated damage is a provision by which the parties agree in advance to the damages to be paid in the event of breach
Indicate whether the statement is true or false
All of the following should be examined when evaluating the selection of venture except
a. employees. b. the trademark. c. furniture. d. accounts receivable.