Which of the following is a posttest method for measuring advertising effectiveness conducted in a field setting?
A. consumer juries
B. recognition tests
C. physiological measures
D. portfolio tests
E. readability tests
Answer: B
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At the end of the accounting period, the correct entry in the general journal to adjust for beginning inventory is to
a. debit Purchases and credit Merchandise Inventory; b. debit Merchandise Inventory and credit Sales; c. debit Purchases and credit Cash; d. debit Merchandise Inventory and credit Income Summary; e. debit Income Summary and credit Merchandise Inventory
A way of describing failures that provide valuable new knowledge that can help a startup innovate and stride ahead of its competition is called ______.
a. constructive failures b. intentional failures c. intelligent failures d. planned failures
Huang Consumer Products has a small car division that operates as a profit center
Below is a partially completed responsibility report for the first quarter. Responsibility Report Actual Flexible Budget Flexible Budget Variance U/F Percentage Variance U/F Sales Revenue $688,000 $700,000 Variable Expenses 309,000 322,000 Contribution Margin 379,000 378,000 Traceable Fixed Expenses 372,000 369,000 Division Margin $7,000 $9,000 Compute the percentage variance for the flexible budget variance for sales revenue. (Round your answer to two decimal places.) A) 1.71% F B) 1.71% U C) 4.04% U D) 4.04% F
Spectrum uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is Spectrum using?
A. Demographic B. Geographic C. Psychographic D. Product-related E. Education