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The principle of campaign duration suggests that all advertisements should be easily recalled by viewers, but without them becoming boring or uninteresting
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Which of the following brands is most likely to carry a retailer's chain name?
A) generics B) value brands C) private labels D) national brands
The large advantage of company- owned stores is that the financial risk involved is limited
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________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves, and the resulting half scores are correlated
A) Split-half reliability B) Test-retest reliability C) Alternative-form reliability D) Random reliability E) Correlated half-scores