Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts
Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.
The student should demonstrate his or her understanding that the marketer must use data to understand customer needs and translate this understanding into properly designed products and services. This requires application of state-of-the art tools and techniques. It is also an art as marketers try to find creative solutions to consumer needs.
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46. Sears is:
Powerful –:–:–:–:-X-:–:–: Weak Unreliable –:–:–:–:–:-X-:–: Reliable The above scale is an example of a ________ scale. A) Likert scale B) semantic differential scale C) continuous rating scale D) Stapel scale
Is having a positive self-concept really all that important?
What will be an ideal response?
Why is sales growth slow during the maturity stage in a product's life cycle?
A) The product is being adopted by the market. B) The product has been adopted by most potential buyers. C) The product's life has been extended. D) The product has just been introduced to the market.
Which of the following is a limitation of using product placement as an advertising medium?
A) high clutter B) non-captive audience C) low reach D) high costs