The primary function of brainstorming is ________

A. idea generation
B. idea evaluation
C. generating criteria for evaluating solutions
D. to prepare a symposium
E. to prepare a roundtable discussion


ANS: a

Communication & Mass Media

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The best defense against an intrusion lawsuit is ______.

a. the defendant had the plaintiff’s consent b. the story is newsworthy c. conditional privilege d. the First Amendment

Communication & Mass Media

Which is, according to the textbook, NOT usually seen as an aim of informative speeches?

A) to clarify B) to change behavior C) to enlighten D) to define a concept

Communication & Mass Media

The purpose of interpretive research—to provide a view of a single group, context, situation, text, or relationship (rather than a generalizable view)—is called

a. Ideographic b. Voluntaristic c. Nominalist d. Humanistic

Communication & Mass Media

The __________ is the belief that media coverage of foreign affairs has at times prompted political action by the government.

a. Red Cross effect b. Media Intervention effect c. CNN effect d. Amnesty International Media effect e. None of these

Communication & Mass Media