Give two examples of how companies can gather information to respond to changes in the microenvironment

What will be an ideal response?


Answers will vary. A company can use data from checkout scanners and purchase transaction databases to track customer preferences and buying behavior.

Business

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Psychometrics refers to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking

Indicate whether the statement is true or false

Business

When wanting to show trends over time, what type of visual aid would be most effective?

A) Pie chart B) Table C) Bar chart D) Line chart E) Surface chart

Business

Answer the following statements true (T) or false (F)

1. A code of conduct could also be referred to as a values statement. 2. A code of conduct could be characterized as an application of the code of ethics to specific situations. 3. If a company doesn’t have a specific person in charge of managing ethics by the time it has 50 employees, it has failed in a key measure of ethical behavior. 4. New employees should not be subjected to discussion of the code of ethics until they have learned the flow and style of the organization. 5. A company’s vision statement may reference some of the aspirations inherent to its code of ethics.

Business

In which of the following does the title to the goods pass from the seller to the buyer?

A) option contract B) rental agreement C) lease D) sale of goods

Business