The August issue of Vogue magazine published an article reviewing Samsei Tech's new range of tablets.In its September issue, the magazineasked if readers remembered the review and inquired what they thought of it. What method is employed here?

a. Readership survey
b. Content analysis
c. Targeted evaluation
d. Systematic tracking


A

Communication & Mass Media

You might also like to view...

A literal comparison describes similarities between things that are otherwise different

Indicate whether the statement is true or false

Communication & Mass Media

If a speaker needs no introduction, you should present one anyway

Indicate whether the statement is true or false

Communication & Mass Media

"Selected senior students can be adequately prepared to teach entry level courses at this university ." Which of the terms in this proposition is the value judgment term?

(a) "selected senior students" (b) "adequately prepared" (c) "can be" (d) "entry level courses at this university"

Communication & Mass Media

If the calculated chi-square value equals or exceeds the value found in the table, the differences in the observed frequencies are considered to be statistically significant

Indicate whether the statement is true or false

Communication & Mass Media