Refers to an element of unity including common underlying concepts, logical organization, and clear, natural development of the content

A. Tone
B. Style
C. Coherence
D. Clarity


Answer: C

Communication & Mass Media

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Signifier and signified can be best explained by which one of the following?

a. Signified is the word, image, or material form; signifier is idea or mental concept. b. Signifier is the word, image, or material form; signified is idea or mental concept. c. Signified is the objective meaning; signifier is subjective meaning. d. Signifier is the subjective meaning; signified is the objective meaning.

Communication & Mass Media

Stereotyping people based on gender or ethnicity is an example of which of the following fallacies?

A. Special pleading B. Appeal to authority C. Sweeping generalization D. False dilemma E. None of the above

Communication & Mass Media

When delivering an informative speech, it is a good idea to

consider a. using a rapid rate and neutral tone. b. including audience participation. c. avoiding use of presentation aids. d. using a memorized speaking style.

Communication & Mass Media

According to the text, many articulation problems are the result of bad habits

and verbal laziness. Indicate whether the statement is true or false.

Communication & Mass Media