The major disadvantage of a mail survey versus a telephone or personal survey is
A. having to offer premiums.
B. the failure of respondents to return the questionnaire.
C. the elimination of interview bias.
D. the lack of open-ended questions.
E. the cost.
Answer: B
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Capital investment analysis can be applied in case of expensive and long-term projects
Indicate whether the statement is true or false
Do not use an ellipsis to open or close ________________ if it is clearly only part of the original sentence
a. a paragraph b. an essay c. a letter d. a quotation
Alana is trying to get her employees to accept the new inventory system. Simon is a well-liked member of her group. She first goes to Simon to get him on board with the change. She hopes that his endorsement of the new system will convince the rest of the staff that the change is a good idea. Alana has used which form of reducing resistance to change?
a. Negotiation b. Participation c. Coercion d. Manipulation
What is the first step in segmenting a market?
A. set the segmentation goals B. choose a basis or bases for segmenting the market C. select a market or product category for study D. profile and analyze segments E. select target markets