Venus Airlines sends out mailers and e-mails to its customers announcing promotional airfares. Which of the following combinations of promotional media is Venus using?
A. advertising and direct marketing
B. direct marketing and personal selling
C. advertising and sales promotion
D. sales promotion and public relations
E. sales promotion and direct marketing
Answer: E
You might also like to view...
Environmental ________ are the laws designed to protect the natural environment against undue harm by individuals and organizations.
Fill in the blank(s) with the appropriate word(s).
If a great degree of skill is required, this may indicate that a person is an employee hired for a specialized job and not an independent contractor
Indicate whether the statement is true or false
For a core competence to be a viable basis for the corporation strengthening a new business unit, there are three requirements. Which one of the following is not one of these requirements?
A. The new business must have an established large market share. B. The competence must help the business gain strength relative to its competition. C. The collection of competencies should be unique, so that they cannot be easily imitated. D. The new business must be similar to existing businesses to benefit from a core competence.
Office Clean Corporation has a capital structure consisting of 30 percent debt and 70 percent common equity
Assuming the capital structure is optimal, what amount of total investment can be financed by a $35 million addition to retained earnings without selling new common stock?