While the body copy is usually the heart of the advertising message, getting the target audience to read it is often difficult.
Answer the following statement true (T) or false (F)
True
The main text portion of a print ad is referred to as the body copy (or sometimes just copy). While the body copy is usually the heart of the advertising message, getting the target audience to read it is often difficult.
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In terms of the video game market, females:
A) tend to play the same type of games as males B) offer an attractive and growing market C) design a large percentage of video games sold today D) constitute about 20% of the video game market
The markets of Central and Eastern Europe present interesting opportunities and offer attractive opportunities for low-cost manufacturing due to:
A) their location being close to the sea. B) the cultural similarities. C) wage rates being lower than in Spain, Portugal and Greece. D) strict laws and regulations. E) prohibitive tariffs and export restrictions.
Which of the following is a true statement?
a. The direct materials purchases budget is determined from the direct labor budget. b. The only budget providing input into the revenue budget is the sales budget. c. The direct materials purchases budget and the capital expenditures budget are both determined from the production budget. d. The selling and administrative expense budget is input into the forecasted cost of goods sold.
The insurance program designed to provide medical treatment and temporary payments to employees who cannot work because of an employment-related injury or illness is:
A. unemployment insurance B. workers’ compensation C. government disability insurance D. Social Security disability E. portability option