Marshall McLuhan’s statement that “the medium is the message” best illustrates _________
a) the need for good content in the media
b) a technological deterministic perspective
c) the important role of media texts
d) a cultural deterministic perspective
Answer: B
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Richard Hoe perfected the high-speed, rotary press during the __________, a period when the technology to mass produce paper on large rolls wasalso developed
A) American Revolution B) Industrial Revolution C) French Revolution D) Media Revolution
The seasonal metaphor associated with comedy is
a. spring. b. summer. c. fall. d. winter. e. Indian summer.
The reversal of two sounds that are close together in a word is what type of articulation
error? a. deletion b. addition c. substitution d. transposition e. subtraction
Your instructor has cancelled class. The last time this occurred,
your instructor caught up with the class syllabus within two weeks. Which of the following statements can be regarded as a claim of fact about the instructor's absence? a. The instructor is ill. b. The class will remain on schedule. c. The class has been cancelled before. d. Students will not be given additional class time to catch up on assignments. e. None of the above