Why is learning important to marketing?
What will be an ideal response?
Learning is important to marketing because much consumer behavior is learned. Consumers learn which information sources to use, which evaluative criteria to use when assessing alternatives, and, in general, how to make purchase decisions. Learning is also important because it relates to habit formation, which is the basis of routine problem solving and serves as a link to brand loyalty.
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Bondholders have which of the following relationships with a corporation?
a. They are creditors; b. They are owners; c. They become members of the board of directors; d. They are silent partners; e. They are stockholders. ¬¬
Alexis is a manager who is having difficulty with a subordinate Tim’s personality. Alexis should ______.
A. try to change Tim’s personality B. try to change her own personality C. try to understand how different personalities operate at work D. do nothing
Which of the following is the transformation of the message into the signal which is sent over the communication channel from the transmitter to the receiver?
A. noise B. decoder C. encoder D. sender
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Indicate whether the statement is true or false