________ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period
A) A patronage reward
B) A segmented promotion
C) Advertising
D) Public relations
E) Sales promotion
E
You might also like to view...
Although an organization's good reputation is a valuable resource that takes years of superior marketplace competence to achieve, it is not a good basis for building a competitive advantage because it can be destroyed almost instantly by bad publicity.
Answer the following statement true (T) or false (F)
Royal Properties, Inc., mails a flyer to hundreds of firms, advertising a building for sale. Standard Manufacturing Company responds by saying, "We accept your offer." Between Royal and Standard, there is
A. a contract for the sale of the building. B. a contract to consider the offer before any others. C. a contract to negotiate a sale of the building. D. no contract.
________ is a series of prescribed steps to be taken by a small business owner to ensure that a profit will be made.
A. Budgeting B. Profit sharing C. Profit planning D. Forecasting
Trade arrangements governing the relationships in the different states of production, distribution and sale of the same product are:
a. horizontal business arrangements b. sideways business arrangements c. real business arrangements d. single product business arrangements e. none of the other choices are correct