Answer the following statement(s) true (T) or false (F)

1. People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained.
2. The channel used to transmit a message can change the meaning of the message.
3. Media theorist Marshall McLuhan argued for “medium neutrality”--the medium used to communicate did not change how a message is received.
4. Joshua Meyrowitz argues that a major effect of transmitting news through print is segregating audiences by education, age, class, and gender.
5. Psychographics means using psychics to predict which candidates will be elected.


1. False
2. True
3. FAlse
4. True
5. False

Communication & Mass Media

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This is the propaganda technique that objectifies the person and removes his or her human qualities

A) name-calling B) transfer C) testimonial D) bandwagon E) generalities

Communication & Mass Media

In terms of presenting intercultural persuasive messages, which of the following is NOT true?

A. You need to blend some of your cultural norms with the persuasive norms of American culture. B. If you're from a highly individualistic culture, you might advance your own opinion without thinking of other viewpoints. C. If you're from a high-context culture, you might prefer to be less direct. D. You should abandon the norms with which you are familiar and rely solely on American norms.

Communication & Mass Media

What does a message consist of?

What will be an ideal response?

Communication & Mass Media

An organization generally knows that a team has been successful when it experiences change in any of the following areas EXCEPT which?

A. Reduced number of necessary teams B. Reduced conflicts C. Interpersonal communication effectiveness increases D. Increased customer satisfaction E. Increased profits

Communication & Mass Media