Net present value techniques compute the unique rate of return for a particular IT project.
Answer the following statement true (T) or false (F)
False
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Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols?
A) intimacy B) mystery C) insensitivity D) sensuality E) practicality
Identify the statement that is true about services
A) Services do not exist until they are sold to customers. B) Image and perception are not critical in services marketing. C) Services are not marketed on the basis of assumptions. D) Services cannot exist without tangible benefits associated with them.
Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?
A. routine problem solving B. extended problem solving C. limited problem solving D. situational problem solving E. integrated problem solving
______ developed theory X and theory Y.
a. Abraham Maslow b. Max Weber c. Douglas McGregor d. Henry Gantt