A key to a successful IMC campaign is
A) the use of advertising messages
B) the use of public relations techniques
C) direct mail
D) sending one clear message
E) free balloons for the kids
Answer: D
Communication & Mass Media
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Public debates are a form of __________ speaking
A) deliberative B) ceremonial C) forensic D) epideictic E) political
Communication & Mass Media
Perception and communication are
a. reciprocal. b. reality. c. false attributions. d. distorted. e. Both B and D are true
Communication & Mass Media
Another term for speaking loud enough for all to hear in a public speech is
A. enunciating. B. articulating. C. fluency. D. projecting.
Communication & Mass Media
Research show that men use more powerful forms of speech than women ______.
A. on gender neutral topics B. when addressing men C. in email messages D. across all situations
Communication & Mass Media