List and briefly describe the three components of the CIA security triad
What will be an ideal response?
The CIA triad includes confidentiality, integrity, and availability. Confidentiality is the assurance of data privacy. The data or transmitted message is encrypted so that it is readable only by the person for whom it is intended. The confidentiality function prevents unauthorized disclosure of information. Integrity is the assurance that data are accurate or that a message has not been altered. It means that stored data has not been modified without authorization; a message that was sent is the same message that was received. Availability is the assurance that access to data, the Web site, or other EC data service is timely, available, reliable, and restricted to authorized users.
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Gray market activities harm distributor relations, tarnish the manufacturer's brand equity, and undermine the integrity of the distribution channel
Indicate whether the statement is true or false
Which step in the listening process initiates the next step in the conversation?
A) Interpreting B) Focusing on your audience C) Hearing D) Evaluating E) Responding
You are a brand manager for a large chain of grocery stores. You have been working overtime for the last two weeks to prepare for your pricing objectives meeting with the head of sales and marketing. You walk into the meeting with a high degree of confidence in the strategy that you have for setting the pricing objectives for your brand category for the upcoming year. You are speechless when the marketing head tells you that no changes in the pricing objectives will be made for your brand category. He says he believes it is most prudent to leave the existing pricing objectives as they are for the upcoming year.Which of the following statements is the best explanation for the marketing head's decision to leave the existing pricing objectives in place with no change?
A. A status quo pricing objective can reduce a firm's risks by helping stabilize demand for its products. B. The company intends to focus on product quality instead of pricing to win market share. C. The company expects its market share to increase if it leaves its pricing objectives the same. D. Profit maximization is not an objective in the upcoming year. E. The company is not concerned about cash flow.
A firm generates a monthly profit of $160,000 dollars. If the 80/20 rule applies to this firm's products, which of the following statements is true?
A. The firm generates $160,000 in profit from 80 percent of its products. B. The firm generates $128,000 in profit from 20 percent of its products. C. The firm generates $80,000 in profit from 20 percent of its products. D. The firm generates $128,000 in profit from 80 percent of its products. E. The firm generates $64,000 in profit from 20 percent of its products.