A series of simple sentences can be tiring and confusing to read
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Strive for variety and balance using all four sentence types. If you use too many simple sentences, you won't be able to properly express the relationships among your ideas, and your writing will sound choppy and abrupt. At the other extreme, a long series of compound, complex, or compound-complex sentences can be tiring to read.
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As used in the purchasing process chapter, the term "goods and services" refers to raw materials, merchandise, supplies, fixed assets, or intangible assets only
Indicate whether the statement is true or false
Which of the following types of needs describe the more tactical needs associated with the primary perceptual benefit?
A) primary B) secondary C) tertiary D) biological
Regardless of what target marketing strategy firms use, they must keep in mind the growing ethical concerns around targeting some market segments, in particular children, non-native language speakers, and the elderly.
Answer the following statement true (T) or false (F)
Performance standards are derived from _____________ that were set while developing the marketing strategy.
A. marketing objectives B. core competencies C. marketing goals D. marketing costs E. market opportunities