Terminating a franchise results in more lawsuits than any other issue in franchising.
Answer the following statement true (T) or false (F)
True
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Characteristics of an effectively worded strategic vision statement are most likely to include
A. achievable, profitable, and ethical. B. balanced, responsible, and rational. C. realistic, customer-focused, and market-driven. D. challenging, competitive, and "set in concrete." E. graphic, directional, and focused.
Personal selling is more important than advertising and sales promotion if the products being sold:
a. are standardized. b. have many consumers. c. have a low value. d. are technically complex.
Exhibit Palmer Pens Assume that Palmer Executive Pens uses 1,440,000 gallons of ink each year. Further, assume that Palmer can order the ink at a cost of $2 per gallon plus fixed ordering costs of $100 per order. The firm's carrying cost is 20 percent of the inventory value, at cost. Refer to Exhibit Palmer Pens. Now, suppose the manufacturer offers a discount of 0.5 percent for orders of a least 40,000 gallons. Should Palmer increase its ordering quantity to take the discount?
A. Yes; it will save $827 if it takes the discount. B. No; it will lose $827 if it takes the discount. C. Yes; it will save $14,400 if it takes the discount. D. Yes; it will save $13,573 if it takes the discount. E. No; it will lose $13,573 if it takes the discount.
One of the main reasons why foreign firms are interested in buying U.S. companies is to gain entrance to the U.S. market. A decline in the value of the dollar relative to most foreign currencies makes this competitive strategy especially attractive.
Answer the following statement true (T) or false (F)