What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer
What will be an ideal response?
The late majority adopters and the laggards adopt an innovation after the innovation is no longer new--it so well established that it is an economic necessity or it has been superseded by other innovations.
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The last stage in the product adoption process is ________
A) awareness B) adoption C) interest D) confirmation E) evaluation
Which one of the following methods dominates public relations research?
A. Secondary analysis of data D. Formal B. Informal E. Content analysis C. Survey
Fact Pattern 9-1AMinka uses her computer to secretly install software on hundreds of personal computers without their owners' knowledge.Refer to Fact Pattern 9-1A. Minka's secretly installed software allows her to forward transmissions from her unauthorized network to even more systems. This network is
A. a hacker. B. a bot. C. a botnet. D. a worm.
Which of the following is a product cost?
A. Circuitry used in producing hard drives. B. Monthly advertising in the newspaper. C. Sales commissions. D. Research costs for new router development. E. The salary of the vice president-finance.