Which of the following is a primary function of the product development and commercialization process?
a. It seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level.
b. It deals with ensuring that firms in the supply chain have the required resources to manufacture with flexibility.
c. It deals with situations in which customers choose to return a product to the retailer or supplier, thereby creating a reverse flow of goods within the supply chain.
d. It includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms.
ANSWER: d
The product development and commercialization process includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms. It requires the close cooperation of suppliers and customers who provide input throughout the process and serve as advisers and co-producers for their new offerings.
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