From a creative standpoint, one of the advantages of advertising in magazines is
a. They reach a broad, wide audience
b. Prestige is not an issue with print
c. The creative design flexibility it provides
d. A fixed range of sizing options making layout more precise
c. The creative design flexibility it provides
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The advocate must establish the "workability" of her proposal. As the opponent, you have the strategic option of challenging this workability. Which of the following are ways you might challenge workability?
(a) Demonstrate that the cost of making the proposal work because it will be slow, inconvenient, and time consuming would outweigh any benefits gained from it. (b) Question the solvency of the advocate's proposal by the application of the principle, "whatever can go wrong will go wrong." (c) Identify the attitudinal barriers to the advocate's proposal that will cause those who are supposed to change to resist change. (d) All of the above
Presenting your statistics visually can make it easier for your audience to understand
Indicate whether the statement is true or false.
Which of the following is not one of the three contexts that dominated Aristotle's thinking with regard to segmented audiences?
a. dialectic discourse b. deliberative discourse c. epideictic discourse d. forensic discourse
Lay testimony is usually preferable to expert testimony because of its personal impact on an audience
Indicate whether the statement is true or false