What do marketers gain from gathering and analyzing information about customers and the needs and motivations of those customers?
What will be an ideal response?
To create value for customers and build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Such customer insights come from good marketing information. Companies use these customer insights to develop a competitive advantage.
Customer insights groups collect customer and market information from a wide variety of sources, ranging from traditional marketing research studies to mingling with and observing consumers to monitoring social media conversations about the company and its products. They mine big data from sources far and wide. Then they use this information to develop important customer insights from which the company can create more value for its customers.
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In general, operations management activities are information and decision intensive
Indicate whether the statement is true or false.
Which of the following is NOT one of the common exceptions where even an at-will employee cannot be legally terminated?
A. labor union exception B. public policy exception C. statutory exception D. nepotism exception
[The following information applies to the questions displayed below.] A company's chart of accounts includes, in part, the following account numbers and corresponding account titles:Account No.Account Title(1)Cash(2)Merchandise inventory(3)Cost of goods sold(4)Transportation-out(5)Dividends(6)Common stock(7)Selling expense(8)Loss on the sale of land(9)SalesWhich accounts would appear on the income statement?
A. Account numbers 3, 4, 7, 8, and 9 B. Account numbers 3, 5, 7, and 8 C. Account numbers 2, 3, 7, 8, and 9 D. Account numbers 3, 4, 5, 7, and 9
Assume that you are comparing two mutually exclusive projects. Which of the following statements is most correct?
A) The NPV and IRR rules will always lead to the same decision unless one or both of the projects are "non-conventional" in the sense of having only one change of sign in the cash flow stream, i.e., one or more initial cash outflows (the investment) followed by a series of cash inflows. B) If a conflict exists between the NPV and the IRR, the conflict can always be eliminated by dropping the IRR and replacing it with the payback period. C) There will be a meaningful (as opposed to irrelevant) conflict only if the projects' NPV profiles cross, and even then, only if the required rate of return is to the left of (or lower than) the discount rate at which the crossover occurs. D) Statements a, b, and c are all true. E) None of the above is a correct statement.