To influence customers' perceptions, marketers must understand that every corporate activity has a message component.
Answer the following statement true (T) or false (F)
True
All communications or brand contacts, sponsored or not, create an integrated product in the consumer's mind. The way consumers integrate those messages determines their perception of the company. IMC gives companies a better opportunity to manage or influence those perceptions and create a superior relationship with those stakeholders.
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Who should be appointed to employee green teams?
a. high-functioning employees from the human resources department b. a random cross-section that includes employees from every department c. vested executive leadership d. some of the company’s go-getter employees
Which of the following is true of how an implied warranty of merchantability is created?
A) It is made by the buyer or lessee. B) It is implied by law if the seller or lessor is a nonmerchant. C) It is implied by law if the seller or lessor is a merchant. D) It has to be explicitly expressed in a contract.
What type of discrimination is the result of an implicit side effect or another policy or decision
a. Covert b. Overt c. Subtle d. Unintentional
Under which of the following does the insurer promise to pay the insured a fixed yearly amount, as guaranteed income, after the insured attains a specified age?
a. straight life policy b. whole life policy c. universal life policy d. deferred annuity contract