The marketing of services differs from the marketing of products because services are tangible and separable from the service provider.
Answer the following statement true (T) or false (F)
False
Products are tangible and separable; services are not. A service is any intangible offering that involves a deed, performance, or effort that cannot be physically possessed.
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Which of the following is not one of the problems that accounts for most systems failures?
a. poorly specified systems requirements b. ineffective development techniques c. lack of user involvement in systems development d. insufficient dollar investment in the new system
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The payee of a cashier's check is also primarily liable on the instrument
Indicate whether the statement is true or false
Briefly discuss how an offer can be accepted. Include in your answer the application of the mirror image rule