Using terms from the chapter, identify and describe three reasons for initiating relationships.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Which libel defense is specifically meant to protect reviews of products and services that are presented for public consumption?

a. fair report/qualified privilege b. fair comment and criticism c. neutral reportage d. rhetorical hyperbole

Communication & Mass Media

The "master text" in American cultural studies is Edward Hall's Civilization

Indicate whether this statement is true or false.

Communication & Mass Media

How much is the production equipment involved in structuring the image

when using the “creating” approach?

a. not at all b. very little c. it depends on the context d. it is an essential structuring element e. it depends on the story line and the production approach

Communication & Mass Media

In his book, Good to Great, Jim Collins claims that effective leaders act modestly, do not boast, and shun public glorification

True False

Communication & Mass Media