Intensive, selective, and exclusive are all part of which major consideration in channel selection?
A. Degree of directness
B. Number of channel members
C. Number of channels
D. Criteria in selection of channel members
Answer: B
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Why are models of the creative process valuable to those working in the creative area of advertising?
A. The models are usually developed based on the primacy effect. B. The models create heuristics needed to determine whether or not an ad will accomplish its goals. C. The models enable the client to see what he or she is paying for. D. The models provide an organized approach to an advertising problem. E. The models provide an unstructured approach to an advertising problem.
Application of the least squares method results in values of the y-intercept and the slope that minimizes the sum of the squared deviations between the
a. observed values of the independent variable and the predicted values of the independent variable. b. observed values of the independent variable and the predicted values of the dependent variable. c. observed values of the dependent variable and the predicted values of the dependent variable. d. observed values of the dependent variable and the predicted values of the independent variable.
The following sample data contains the number of years of college and the current annual salary for a random sample of heavy equipment salespeople.
Years of College Annual Income(In Thousands of $) 2 20 2 23 3 25 4 26 3 28 1 29 4 27 3 30 4 33 4 35 ? a.Which variable is the dependent variable? Which one is the independent variable?b.Determine the least squares estimated regression equation.c.Predict the annual income of a salesperson with one year of college. Give your answer in dollars.d.Use a t test to test if the relationship between years of college and income is statistically significant at the .05 level of significance.e.Calculate the coefficient of determination.f.Calculate the sample correlation coefficient between income and years of college. Interpret the value you obtain. What will be an ideal response?
All but one of the following is a commonly found component of employee development. Which is that component?
A. Job evaluation B. Orientation C. Counseling D. Training