"Changing the academic calendar can be an effective way to reduce the university's

operating budget." Which of the terms in this proposition is the value object?

(a) "can be"
(b) "an effective way"
(c) "to reduce the university's operating budget"
(d) "changing the academic calendar"


D

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

A local accountant was asked by the College Republicans to speak to their members about tax reform

Which element of audience culture could he most count on to help him analyze the audience? A) their reference group B) their beliefs C) their roles D) their cultural diversity E) their age

Communication & Mass Media

Monroe's Motivated Sequence includes the step of __________, which is NOT similar to any of the steps included in the problem-solution-action pattern of organization

a. need b. satisfaction c. visualization d. action

Communication & Mass Media

In the context of editing, what is meant by the mental map?

a. visualizing the shots as listed in the field log b. the storyboard listing the various transitions between shots c. the viewer’s awareness of where things are or are supposed to be in on- and off-screen space d. the map that viewers create to follow the plot e. the awareness of where the major production elements are stationed at a remote location

Communication & Mass Media