The number of people who see a single copy of a magazine is called:

a. circulation
b. segmented audiences
c. pass-along rate
d. miscellanies


ANSWER:
c

Communication & Mass Media

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Although terrorism has existed for many centuries, its effectiveness is enhanced today because of 

A. the wider range of technological tools available today. B. contemporary urban environments that include a high concentration of residents. C. contemporary urban environments that include a high concentration of mass transportation. D. all of the above.

Communication & Mass Media

An evaluation of one?s worth or value that can fluctuate is known as ________

Fill in the blanks with correct word

Communication & Mass Media

Structural matching means to match harmonic and polyphonic

structures.

Indicate whether the statement is true or false.

Communication & Mass Media

Idioms are

A. words or phrases that are highly technical or obscure and therefore unfamiliar to a general audience. B. words or phrases borrowed from one language and used for a new meaning in another. C. newly invented words, often developed to describe new technologies or concepts, that may be unfamiliar to a listener. D. expressions that have a culturally-specific meaning and should not be taken literally.

Communication & Mass Media