How did Alan Mulally, Ford CEO, respond when an executive posted a red dot indicating a delay in the launch of the Ford Edge—a key new vehicle?

a. Alan stood up and started clapping! “Mark, that is great visibility,” Mullaly applauded.
b. Alan stood up and slammed his hand on the table. “Perhaps you thought I wasn’t tough enough to be CEO,” he yelled, “but I don’t tolerate failure!”
c. Alan showed no emotion during the meeting, but later he took the executive aside and chewed him out in private, thus following his “praise in public, punish in private,” rule.
d. Alan was too new to the auto industry to know what the red dot meant, so he politely asked the executive to explain its significance.


a. Alan stood up and started clapping! “Mark, that is great visibility,” Mullaly applauded.

Business

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________ builds around what P&G calls the "First Moment of Truth" — the critical three to seven seconds that a shopper considers a product on a store shelf

A) Internal marketing B) Sole sourcing C) Warehousing D) Test marketing E) Shopper marketing

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a. Expectancy b. Instrumentality c. Effort d. Valence

Business

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Indicate whether the statement is true or false.

Business