During the late 1980s and the early 1990s the Pepsi Challenge was in full swing. During the challenge, participants were asked to taste cola from both Coke and Pepsi

Once they had tasted both drinks, the participants were asked to report which was better tasting. The results indicated that participants found Pepsi products to be better tasting. What is the dependent variable in this study?

a. Pepsi challenge
b. reported taste of the drinks
c. the different colas
d. the labels on the drinks


B

Political Science

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