Which of the following statements about the geographic selectivity offered by newspapers is true?

A. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions.
B. Newspapers offer less geographic selectivity than most other media.
C. Newspapers offer advertisers more geographic selectivity than direct mail.
D. Newspapers in large cities provide very little geographic selectivity to advertisers.
E. Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers.


Answer: E

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